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*The difference between nonprobability and probability sampling is that nonprobability sampling does not involve random selection and probability sampling does.*

## Nonprobability Sampling

Home QuestionPro Products Audience. Definition: Non-probability sampling is defined as a sampling technique in which the researcher selects samples based on the subjective judgment of the researcher rather than random selection. It is a less stringent method. This sampling method depends heavily on the expertise of the researchers. It is carried out by observation, and researchers use it widely for qualitative research.

Non-probability sampling is generally used in experimental or trial research anddoes not represent the target population. Non-probability sampling uses subjectivejudgement and utilizes convenient selection of units from the population. Non-probability sampling methods produce cost savings for personal interviewsurveys; the resulting samples often look rather similar to probability sample data Fowler There are several non-probability selection methods that areused in practice. We will briefly overview these methods in the followingsections. The sample is composed of conveniently accessible persons who will contribute to the survey. Samples of volunteer subjects should be included here.

## Non-Probability Sampling

Non-probability sampling represents a group of sampling techniques that help researchers to select units from a population that they are interested in studying. Collectively, these units form the sample that the researcher studies [see our article, Sampling: The basics , to learn more about terms such as unit , sample and population ]. A core characteristic of non-probability sampling techniques is that samples are selected based on the subjective judgement of the researcher, rather than random selection i. Whilst some researchers may view non-probabilit y sampling techniques as inferior to probability sampling techniques, there are strong theoretical and practical reasons for their use. This article discusses the principles of non-probability sampling and briefly sets out the types of non-probability sampling technique discussed in detail in other articles within this site.

A sample is a subset, or smaller group, within a population. When designing studies, researchers must ensure that the sample replicates the larger population in all the characteristic ways that could be important to the study's research findings. Some samples so closely represent the larger population that it's easy to make inferences about the larger population from your observations of the sample group. In market research, there are two general approaches to sampling: probability sampling and nonprobability sampling. Generally, nonprobability sampling is a bit rough, with a biased and subjective process.

Quantitative researchers are often interested in being able to make generalizations about groups larger than their study samples. While there are certainly instances when quantitative researchers rely on nonprobability samples e. The goals and techniques associated with probability samples differ from those of nonprobability samples. The reason is that, in most cases, researchers who use probability sampling techniques are aiming to identify a representative sample A sample that resembles the population from which it was drawn in all the ways that are important for the research being conducted. A representative sample is one that resembles the population from which it was drawn in all the ways that are important for the research being conducted. In fact, generalizability is perhaps the key feature that distinguishes probability samples from nonprobability samples.

PDF | Besides emphasizing the need for a representative sample, in this Studies. Quadrant-I (e-Text) . Module name/ title: Non-Probability.

## An introduction to sampling methods

Surveys of people's opinions are fraught with difficulties. It is easier to obtain information from those who respond to text messages or to emails than to attempt to obtain a representative sample. Samples of the population that are selected non-randomly in this way are termed convenience samples as they are easy to recruit.

*Conclusions and Recommendations The final section presents the conclusions of the Task Force.*

#### Table of contents

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