Difference Between Traditional Media And New Media Pdf

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Traditional vs. New Media: The Balancing Effect

To describe media, marketers and communicators have used multiple, mixed-up terms. Of these, the differences between old media, new media, and social media are probably the most common — and the most confusion stems from the difference between new media and social media. Why do we need to explain the difference? Why does anyone need to differentiate between new media and social media, or mass media and digital media?

For many of our stakeholders — bosses, boards of directors, shareholders — the ability to articulate the different types of media also means we articulate the value of our efforts to reach our audience in different formats, as well as describe where we need to allocate resources.

New media is characterized by its digital-first nature and its low physical costs of production and distribution. New media formats include:. New media relies on digital methods of distribution such as the Internet for reach; as such, new media is far more accessible for the average individual or small organization to produce.

Certainly, individuals could have and did produce homemade newsletters, but their distribution was severely limited. In the new media landscape, an individual can have as much reach, engagement, and distribution as a Fortune 10 company.

A new media property like a blog has inherent value, whether that blog has one reader or a million readers. On the other hand, a social network like Twitter would be valueless with one user.

Only as the number of users — and contributors — rise do social networks become more valuable. Social media from was a subset of new media, a digital-first way to reach people. As times have changed, social media became more a form of broadcast, and then paid broadcast. Social media today still offers the occasional chance for something small to grow big and fast without investment, but as advertising has become dominant, social media now requires just as much, if not more, investment as traditional old media in order to reach the same scale and impact.

This distinction matters because it defines our strategy. We still need content, something to share when we go to buy our social media advertisements. Thus, we must lock down our new media strategy first, then develop our paid social media strategy second. Disclosure: This post has been revised and updated several times since its original publication.

Join my Analytics for Marketers Slack Group! Great article, going to digg it. I agree I don't think that social media and new media are the same thing and I think that articles like yours will help people navigate this new environment and make better informed choices about how to use it.

Like the breakdown. Where do you put email marketing in the mix? It's not, no more so than the postal service is a form of media. I actually see social media as more a subset of new media, a form of content delivery not unlike audio or video. It's true that social media is inherently two-way, but then again video and audio have that capacity as well.

So does that make video and audio social media, or new media In the case of your blog, perhaps, yes, because I can leave a video comment! In the end, it's a real grey area, I think. We are all in this space, inventing it as we go along. I guess it's up to us to some how define it too. Posts like yours are great because they get people thinking.

I'm going off to ponder now. I don't think that you can classify a conference as social media. It's a conference. Everything that people do there fits into one of the three categories, so if you're really looking to include PodCamp for some reason, it would stretch across all three or at least straddle the line between new and social media. Susan: audio and video have that capacity to a degree, but enabled by other mechanisms, like comments. It gets grey and fuzzy to be sure! I'm not sure I can think of any new media that works without a social component of some sort.

Blogs are not blogs without comments. Podcasts that don't involve audience feedback are just broadcasts. The fundamental element to this new way of communicating is the two-way conversation. As long as that's in place in some form, I don't know if it matters so much what we call the medium. Where would you put the newspaper site that is online and has comments enabled?

I think the social aspect of the box on the right is still morphing. For example, YouTube can be quite social with the multimedia calls and responses and conversations, and Twitter, for some, is still a one-way street. Nice shout-out to the Wasilla Frontiersman, btw — I've gotta check out their web presence btw, what was Cheney's hometown newspaper?

Throwing a video on to YouTube and seeing comments build up has a social element- but if the only thing you have done is to stimulate a conversation- and you ignore the comments then I think that's pseudo-social.

If you have a blog with comments enabled, but nobody comments- maybe because you haven't said anything interesting- is it social? Chris — love the distinction between requiring interaction and those forms that can be but don't have to be passive. Really helps to think about how the different forms of new media would be useful in very different ways depending on the level of interactivity, too….

As Guy Kawasaki tweeted to me in response to a question about differentiating Web 2. Similarly, I'll offer that on behalf of the general populace who need boxes and diagrams to be explained differences of then and now, I'd use one term, not two. Just use one term. Chris — this is one of the best possibly THE best description of these terms I've seen or read. Sometimes a simple diagram and words can explain the meaning of the 'new media' life.

Well put, and I look forward to your commentary and insight at our upcoming conference New Marketing Summit in October! There you can help carry this same message to an eager-to-learn crowd! Chris — really good explanation of the difference between old, new, and social media. Especially that social media requires social participation.

Very insightful. I like this post. So many people are confused by these terms. I admit to getting confused myself. Thanks for the post because it clearly articulates the differences — you should add this to Wikipedia. Even though a dated blog, great breakdown and still relevant.

Keep it simple and just use the two primary terms: old or even traditional and new media regardless of use. Well, yes and no… I agree that people use all those terms rather loosely, or as they say in my country : they mix frogs and grandmas… I am just doing paper on new and social media for my college, and I am also trying to figure out the same, since there are so many terms, and there are no strict definitions.

They are different in many ways however similar in some ways as well. If a local broadcast news station respond to twitter feeds for example during the broadcast sort of creating a hybrid media outlet. I am not going to lie I love old media not TV as much.

I like to physical hold a newspaper or book and read. Being able to participate in news and respond definitely takes it to a whole other level.

Your email address will not be published. Notify me of follow-up comments by email. Notify me of new posts by email. Yes I do consulting. Get your copy now! Good points. Jason Jarrett on September 4, at am.

AnnKingman on September 4, at am. Christopher S. Penn on September 4, at am. Susan Murphy on September 4, at am. I agree, Chris, but there is an important distinction to make, in my opinion. Francis Wooby on September 4, at am. Daniel Johnson, Jr. Bingo, Dan. That's exactly it — after a while, it will all be media, period. Andy Sternberg on September 4, at am.

Craig Moore on September 4, at pm. Media definition repsonse and question Reply. Jason Jarrett on September 4, at pm. AnnKingman on September 4, at pm. Penn on September 4, at pm. KeithChilds on September 4, at pm. Susan Murphy on September 4, at pm.

Rob Blatt on September 4, at pm.

Traditional Media vs. New Media

The mediascape has been witnessing massive changes in the last 20 years or so. Whereas the traditional forms like print, films, TV, and radio constitute Old Media, New Media primarily includes computer technology, the Internet and smart phones. The older forms of media forced the audiences to be passive consumers of the content provided to them, in the sense that there was only so much that they could do. The new forms of media allow the audiences to not only consume content, but also produce content. Earlier the audiences could only read or watch news.

Where traditional media generally offers a wider audience pool, social media allows for more targeted distribution · Social media is immediate.

What’s the difference between social media and new media?

A lot has changed since I originally wrote this post way back in , so it makes sense to update it now with some new understandings of the two communication channels and how to use each one successfully. In fact, so many changes impacted this post, we republished it to reflect the changes. To summarize the differences between these two communication channels, check out the table below that I think outlines key differences in the way to succeed with each particular channel. When I originally wrote this content, I identified 16 differences, although, over time, new operational and functional differences emerged and some differences disappeared. For instance, social networking is no longer truly free as organic reach declined with changes in the algorithms determining how messages spread across social platforms.

When settling on an advertising strategy, what kind of media do you use? Do you stick with tried and true methods? Or are you more experimental?

Communication regarding your orders. To send you invoices, and other billing info. To provide you with information of offers and other benefits. Social media has dramatically impacted our lives, and it's merged into our daily routine like a well-drilled routine. We wake up to checking our phones for notifications with a flood of emails to handle at work in between Instagram-worthy brunch sessions and some quick bagel vlogging online.

It is so easy to recognize a newspaper, a television or a radio. You have grown up with them. So, you can recognise them as Traditional Media.

7 key differences between Social Media and Traditional Media

Instead we do our research. We head online and seek out things like customer reviews and side-by-side comparisons. It says even more about how companies need to be marketing themselves these days. Today, digital marketing allows brands to focus their efforts on their ideal buyer and build a community around their product or service. Traditional Media. You get the picture.

The same can be said regarding media. The Internet has molded the way we are as consumers, allowing us the ability to find things in a matter of seconds. At the same time, traditional media still remains an integral part in our lives, allowing us to watch what we want, when we want. Although new media has taken its grasp on America, traditional media is still an important means of communication to consumers. When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads.

New media is a form of mass communication such as using the internet on the other hand traditional media includes newspaper, television, radio etc.

Social Media vs. Traditional Media – Make the Transition to Digital Marketing

The Media Landscape

One of the things most companies struggle with when strategizing their business is determining what marketing tactics will work for them. With all of the options we have available to us today, narrowing down these tactics can be frustrating, confusing and difficult to navigate. Some businesses can be quick to dismiss traditional media ideas, such as radio and TV ads, claiming they have a less effective, slower reach than new media. Other businesses may not see the benefit in new media, like s earch engine marketing SEM , social media and blogging. Traditional Media can be explained as TV, radio, direct mail, billboards, etc. It is a one-way, direct message that can be costly, yet instantly impactful.

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4 Response
  1. Youngdo B.

    Keep reading to learn the about new and old media, plus the differences between traditional media and new media, to help your company decide which method is best for your business.

  2. Tyrael F.

    The difference between traditional media vs. new media. In comparison, new media allows companies to target a narrow target audience through social media, paid online ads, and search results. Price-wise, traditional media tends to cost more than new media due to its broad targeting and advertising channels.

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